Dale Riley

Making Car Buying

How It Should Be

Skip the back-and-forth of traditional dealerships.

Get a transparent, concierge-style buying experience

designed to be the easiest part of your week.

636-734-1391

Gregory Lormore

Making Car Buying How It Should Be

Skip the back-and-forth of traditional dealerships.

Get a transparent, concierge-style buying experience

designed to be the easiest part of your week.

(907) 687-6419

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PROOF OF AN EASIER EXPERIENCE

Car Buying Made Simple, Year After Year

Behind every number is a guest who spent less time negotiating and more time enjoying their new vehicle.

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Delivering the Easiest and the Best Car Buying Experience
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Vehicles Delivered
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Google Rating
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Full Transparency On Every Deal

MAKE EVERY STEP FAST AND EFFORTLESS

Your Next Ride Is Waiting For You

In Just A Few Clicks

Skip the waiting room. Our online experience is designed so you can select your vehicle, understand your trade value, and book service in minutes.

Person browsing luxury vehicles on a tablet

Select Your Perfect Vehicle

Tell us exactly what you're looking for — the model, the trim, the color, the options — and I'll reach right back out to you personally with every vehicle we have that matches, along with all the real numbers. No runaround, no bait-and-switch, just straight answers so you can make the best decision for you and your family.

Customer checking trade value offer on phone

Get Your Free Trade Value

Tell us about your current vehicle — the year, the miles, the condition — and we'll get you a real, honest trade-in value with no lowball offers and no runaround. Knowing exactly what your trade is worth puts more power in your hands and more money in your pocket before you ever step foot on the lot.

Luxury vehicle being serviced quickly

Schedule Your Appointment

Pick a time that works for you, come in with zero stress, and let us walk you through every number from the very first handshake — because you deserve to know exactly what you're getting into before you make one of the biggest purchases of your life.

Meet Gregory Lormore

Top Rated Customer Buying Experience and Sales Leader

Air Force Veteran, former Correctional Officer, father of seven, faith-driven automotive professional, and the guy who believes buying a vehicle should be easy, fast, honest, and maybe even a little fun.

Greg is not your typical car salesman — and honestly, that is the point.

Before stepping into the automotive world, Greg spent 15 years serving in the United States Air Force and built a career around discipline, commitment, and serving others. He also served 13 years as a Correctional Officer, bringing his total law enforcement and public service experience to 28 years. That kind of background teaches you a few things: how to listen, how to stay calm under pressure, how to solve problems, and how to treat people with respect.

Now, Greg brings that same service mindset to every customer he helps at Gene’s.

His goal is simple:

Make car buying easy and fast for you.

No hassle. No pressure. No dealership games. No confusing runaround. And definitely no BS.

Greg believes buying a vehicle should not feel like you are getting trapped in a wrestling match with paperwork, numbers, and fine print. It should feel simple, transparent, and comfortable. His job is to listen, understand what you need, respect your time, and help you drive away with confidence.

Or as Greg might say:

“Let’s rope you a great truck and lasso you a great deal.”

And yes, he means it.

Greg is a proud father of seven children — six girls and one boy — ranging from 21 years old to 5 years old. So when he says he understands busy families, tight schedules, real budgets, and needing a vehicle that actually makes sense, he is not just saying it. He lives it every single day.

He also proudly admits that pink is his favorite color, because Greg believes life is too short not to brighten somebody’s day. Whether it is a pink shirt, a pink vest, or maybe even a pink cowboy hat, Greg brings a little personality, humor, and positivity into everything he does.

But behind the fun is a man with a powerful story.

Greg is one year sober, has found his faith in God, and is thankful every day for the life, family, and new beginning he has been given. He believes God is still writing his story — and that story is not done yet. Gene’s has become a major part of that new chapter, giving him the opportunity to serve people in a new way while continuing to grow in faith, purpose, and gratitude.

For Greg, this is not just about selling cars.

It is about SERVICE, TRUST, & HONESTY
It is about helping people save time, avoid hassle, and feel good about the vehicle they choose.

Greg knows that your time matters. Your money matters. Your family matters. And the vehicle you buy should fit your life, not create more stress in it.

That is why he works hard to provide a buying experience built on transparency, respect, and real communication. He will listen first, guide you honestly, and work for you like you are part of his own family — because that is the only way he knows how to do business.

So, if you are looking for a vehicle and want someone who is honest, genuine, transparent, and ready to work hard for you, come see Greg at Gene’s.

You bring the dream.

He will bring the service, the honesty, the hustle, and maybe even a little pink.

Because with Greg, you are not just buying a car or truck.

You are getting a no-hassle experience, a straight-shooting guide, and a great deal lassoed by someone who truly cares.

Our Commitment

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High-Speed Quality Service

We know your time is valuable. We are committed to providing prompt, efficient service without compromising on quality. From the moment you step into our dealership or contact us online, expect swift responses and quick turnaround times for all inquiries and vehicle servicing needs. Our goal is to get you behind the wheel of your dream car, ASAP.

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Inspected and Certified

Used Vehicles

Every pre-owned vehicle undergoes a rigorous inspection and certification process. Our expert technicians conduct detailed examinations, from engine performance to cosmetic integrity, ensuring each car meets our stringent standards. We provide transparency with a comprehensive vehicle history report and pre-sale inspection summary.

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Uncompromised Vehicle Integrity

Every vehicle represents the epitome of luxury and performance. We guarantee that all our vehicles, whether new or pre-owned, meet stringent standards for luxury, comfort, and sophistication. Our Legit Luxury Guarantee ensures that each car is not only aesthetically pleasing but also equipped with premium features.

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Transparent Pricing

Honesty is crucial in maintaining customer trust. We practice transparency in all our dealings. This includes clear pricing, no hidden fees, and open disclosure of each vehicle's history and condition. Our sales process is designed to provide customers with all the information they need to make an informed decision with no pressure.

RECENT DELIVERIES

Real Guests. Real Keys.

Zero Hassle.

A glimpse of our recent deliveries – fast, concierge-style handoffs that feel more like a celebration than a transaction.

REVIEWS

Guests Who Will Never Buy Cars

The Old Way Again

Concierge-level service, fast paperwork, and keys in hand sooner than you thought possible.

CONTACT US

  • Gregory Lormore
  • (907) 687-6419
  • 3400 S Cushman St, Fairbanks AK 99701

© Gregory Lormore 2026 All Rights Reserved